Looking for our pricing? You found it. Sort of.
Pricing

Our pricing page.
Kind of.

You came here to find out what we charge. Fair enough.
But before we get there — we thought you should see what you're already paying.
Every month. Whether you work with us or not.

"We're here to fix it."

Show me what I'm paying →
$50,000

That's the conservative estimate of what a plumbing business loses annually from missing just two emergency calls per week.

Two missed emergency calls a week. That's it. That's where the $50,000 goes.

Source: AI Assistant Industry Report, 2026
Your Current Plan

Choose the plan that best describes
your business right now.

Don't worry — all plans are free. You're already on one.

MOST POPULAR
The Voicemail
$50,000
/ year  ·  Billed in missed opportunities. No invoice sent.
  • Calls answered after 5pm
  • Calls answered on weekends
  • Leads captured when you're on a job
  • Follow-up with callers who hung up
  • Voicemail. Full. As always.
  • That sinking feeling when you check missed calls
  • The competitor down the road who does answer

85% of callers hang up on voicemail without leaving a message. 51.2% of those were real leads.

Source: NextPhone / 347K calls analyzed

I'm on this plan →
LOSING GROUND FAST
The Slow Responder
78%
of inbound leads  ·  Awarded to whoever picked up first.
  • The job when you call back in an hour
  • The emergency booking at 6am
  • The customer who needed someone today
  • A callback that comes too late
  • The 7x qualification penalty for waiting an hour
  • A competitor with an AI that answered in 2 seconds

78% of homeowners hire the first company that responds — even at a higher price.

Responding after 1 hour makes you 7x less likely to qualify the lead.

Source: Estatehub 2026 / Teamgate Lead Response Study

I'm on this plan →
ENTERPRISE
The Ghost
Your Entire
Digital Reputation
Paid in lost trust. Recurring. Invisible.
  • Showing up in the Google Local Pack
  • Getting found by AI tools (ChatGPT, Gemini, AI Overviews)
  • Being trusted by the 87% who check stars before calling
  • Reviews from the last 30 days (the only ones that count)
  • Page 2 of Google (population: nobody)
  • A Google Business Profile last updated in 2022
  • 3.8 stars and a response rate of zero

87% of homeowners won't hire a business rated below 4 stars.

73% only trust reviews from the last 30 days.

Source: BrightLocal / Shapo Review Statistics 2026

I'm on this plan →

Most businesses are on a combination of all three — that's what we're here for.

The Fine Print

What inaction costs.
Line by line.

Consider this your annual invoice for the status quo.

Pawnee Home Services
Status Quo Billing Department
INVOICE
Annual Statement · Fiscal Year 2026
Bill To
Your Business  ·  Sarasota / Bradenton / Venice, FL
Description Annual Cost
Missed after-hours calls (28.5% of all inbound volume)
Source: AI Assistant Industry Report 2026
$18,000–$24,000 est.
Leads lost to slow response (more than 5 minutes)
Source: Teamgate Lead Response Study
80% qualification drop
Leads handed to the first responder (you weren't first)
Source: Estatehub 2026 Benchmarks
78% of opportunities
Not appearing in Local Pack (44% of all local search clicks)
Source: BrightLocal Local Search Statistics 2026
Incalculable
Outdated reviews keeping you below 4 stars
Source: Shapo Review Statistics 2026
87% of prospects eliminated
Slow website driving off mobile emergency searchers (53% abandon after 3s)
Source: Google / SOASTA Research
53% of emergency traffic gone
No GBP optimization (36% of Local Pack ranking signals)
Source: Whitespark Local Search Ranking Factors 2026
Local Pack invisibility
Not indexed by AI tools (37% of consumers now start searches with AI)
Source: SparkToro / Datos 2026
527% YoY AI session growth, missed
TOTAL  ·  Annual cost of doing nothing More than you'd pay us. By a lot.
The Actual Comparison

Status quo vs. a website, AI tools,
and someone who picks up the phone.

Without Us With EmDash Digital
Calls answered after hours 0% 100% — AI Receptionist
Average response time 15–30 min (or never) Under 2 seconds
Cost of phone coverage $2,500–$5,000/mo or $0 (and chaos) $50–$400/mo AI Receptionist
Leads captured after hours Lost Booked automatically
Google Local Pack visibility Position 4–10+ Optimized for top 3
Review recency Whenever (not enough) Automated cadence
Website load time Unknown (probably slow) Core Web Vitals: Good
Recommended by AI tools Not indexed, not found Built for GEO
Monthly cost $0 (plus $50K+ in annual losses) Book a call. It's less than you think.
Frequently Asked Questions

Things people ask before they realize
what they've been paying.

We'll get there. But we've found the conversation goes better once people understand what the status quo costs first. The short answer: a lot less than $50,000 a year in missed calls.

Reach out and we'll put together something specific to your business, your call volume, and your market. No package pricing — just an honest number.

Does it load in under 2.5 seconds on mobile? Is it in the Google Local Pack? Does it capture leads at 11pm when you're asleep?

53% of mobile users leave after 3 seconds. Emergency searches happen almost exclusively on mobile. A website that exists isn't the same as a website that works.

Referrals are great. But 87% of homeowners still check your reviews before they call — even when referred. And 73% only trust reviews from the last 30 days.

Your online reputation either confirms the referral or kills it. Which one is it doing right now?

Less robot, more "incredibly competent employee who never has a bad day." Modern AI voice agents answer in under 2 seconds, qualify leads with structured questions, book jobs, and send you a summary before you wake up.

85% of callers hang up on voicemail. The bar is not high.

Take your time.

Though for context: 278,000 new businesses entered the home services market last year. Whenever you're ready, your competitors will be too.

Alright. You've seen the bill.
Ready to stop paying it?

Tell us about your business. We'll show you where the gaps are, what they're costing you, and what it would take to close them. Then you can decide.

78% of customers hire the first company that responds.
We just want to make sure that's you.